Your hoodie's first little reset
Before you wear it — one small request, and a reason worth hearing.
Give it a gentle first wash, inside out
When your hoodie arrives, the inside may feel smooth and a little compact. That's just what the making journey leaves behind — fabric, printing, pressing, finishing.
The first wash is where it truly settles in. As the fleece relaxes, the inner fibers open up into the soft, plush texture we made this hoodie to have against your skin.
So the hoodie you receive isn't quite the hoodie you'll know after that first wash. It gets softer. Fluffier. More comfortable. It starts feeling like yours.
Good things take time
Like most things worth keeping, your LUNE is made to settle and soften with every wear and wash. Don't rush the first feeling — give it a little time. The best part is only just getting started.
Washing it inside out also protects the print from friction, so it stays looking fresh for longer.
Feel the inside. That soft, fluffy layer against your skin — that's the LUNE feeling we made this for.
Give it the LUNE care
Five small steps, every wash- 1 Turn your hoodie inside out
- 2 Wash gently with cold water
- 3 Use a mild detergent
- 4 Dry naturally, or on low heat
- 5 Avoid ironing directly over the print
And finally — thank you
You could have chosen anything. You chose LUNE.
Every hoodie we make is created with the hope that it becomes more than something sitting in your wardrobe — the one you reach for on lazy mornings, late nights, cold days, and everything in between.
Thank you for giving our little brand a place in your everyday. Wear it often. Wear it your way. And let it become a little more you with every wash.